I can still recall the moment I uploaded my first free eBook on this site. I was nervous, scared and felt completely out of my depth.
You see, writing was something I was comfortable with, familiar with and actually, quite passionate about. So, writing the eBook wasn’t the hard part. Getting it out there was. Even though it was a freebie.
Fast forward to my first for-sale eBook, How to be a Work-at-Home Mom: The Happily Ever After Guide to Leading the WAHM Life. I was more confident but still a little out of my depth about getting the eBook in front of my audience.
Moving ahead to my second for-sale eBook, Summer Sanity Savers for the Work-at-Home Mom and I was totally at ease because I had learnt from over 4 years of experience one of the most important lessons in product creation – launch strategy.
Why Do You Need a Strategy for Launching
Simply because it will help you formulate a strategy for selling. If you are able to pull off a successful launch, you would have done a lot more than just put a product out there. You would have set in motion a process that would help you to take your product further, easily and effectively.
What Took Me 4 Years to Learn This Lesson
Fear. Of. Failing.
As hard as it is for me to admit this, fear held me back from getting my act together and creating a launch strategy that rocked. Fear held me from getting the word out there via my network. Fear stopped me from reaching out and sharing my books with readers who needed it most.
I was scared.
I learnt the importance of putting together a strategy for launch, thanks to the wisdom of my mentors and of course, my own experience with each new eBook.
I learnt that having a launch strategy doesn’t make you a smarmy salesman (or woman!).
I learnt that a plan for launch gives you the confidence you need to get your product out there and make it a success.
You see, creating a kickass product is the first step.
The next is making sure that everyone else can see how kickass it is.
And a solid strategy can help you do that. It can help you plan when to bring out your product, who to market it to, how to do it easily and on a budget, what you need from your network, what you need from yourself.
Don’t Make My Mistakes
I debated long and hard over sharing this post. After all, it isn’t easy admitting that I was afraid, nervous, and plain frightened to death in my role as an entrepreneur.
But the truth is that I really, deeply don’t want you to make the mistake I did and lose out on a LOT of goodness by overlooking the importance of launching right and with confidence.
It is tough being a mom entrepreneur and every product or service you create is based on tons of hard work, sleepless nights, sacrifices and investment of all kinds. So, make it all work by having a plan in place to launch right.
Kickass Launch Resources to Help You Rock
Fearless Launching by Anne Samoilov
Anne’s tips and ideas were the ones that helped me make my 2nd eBook launch a success. From helping me set up a pre-selling strategy to creating an email list to putting together a step-by-step launch and post-launch strategy, Anne’s site literally walked me through everything. Naturally, when she brought out Fearless Launching I just HAD to share it y’all.
I know Anne. She is authentic, super-helpful and of course, extremely wise when it comes all things to do with launching.
Oh, and did I mention, she interviewed me recently as well to share my launch learning and tips? My first ever video interview!
Fearless Launching is ALL about launching without fear. Which is just what the doctor ordered. It is about confidence, courage and conviction and bringing them all together to serve your product and your audience well.
Launch it Yourself Checklist by Nathalie Lussier
I’ve been a big fan of Nathalie and her resources for a LONG time. Her Launch It Yourself Checklist is perfect for the DIY-er who wants to set up a successful plan for launch right NOW! It includes 4 video modules plus some awesome bonuses and best part is that EVERYTHING mentioned in these resources has been tested by Nathalie to help you make the right choice. This for me is a big plus because I get really overwhelmed by the choices around me – which email system to choose, what ‘buy now’ buttons to get, and so on. Oh, and you also get a LIVE sales page critique and launch coaching from Nathalie herself. Everything you need to give you the confidence and clarity to launch right.
Have you ever experienced fear of sharing your latest creation? Has fear ever held you back from doing something ‘big’?